ROAR was originally developed by Endemol for series 1 of the show back in 2006, it’s key innovation was the inclusion of ‘Cheat Codes’ – released in the show itself these codes would unlock new items and features in the game. As a result this tamagotchi style animal rearing game proved to be a massive success on the CBBC website.In 2009 the BBC decided to commission an overhaul of the game so that it could be made to work with their new Games Grid platform and to provide some new environments, animals, treats and of course cheat codes – enough to span across 2 series, 50 episodes.

I worked with agency Fish In a Bottle to produce the game, which involved a complete rebuild of the Flash and considerable technical challenges working with new technology from the BBC.